A trademark is a phrase, word, or logo that identifies the source of goods or services. U.S. trademark law allows businesses to protect their commercial identities or brands. Federal laws, including the Lanham Act, govern trademark laws in the United States. The goal...
If you are a business owner, understanding trademarks and trademark infringement can be extremely helpful. Trademarks are words or symbols that represent a product or company. U.S. federal law protects trademarks as a type of intellectual property. Business owners who...
Businesses rely on trademarks to succeed in the social media-heavy marketplace. We instantly think of a company’s logo or slogan because the company has created a distinct trademark. Companies use trademarks consistently to increase their marketing success. Businesses...
When does a trademark expire? Whether you are a small start-up company or a large corporation, understanding the value of a trademark is crucial. A trademark can be a specific phrase, logo design, words about your business, character, or numerous other identifying...
In addition to managing employees, profits and losses, and distribution issues, business owners need to be aware of trademark violations. Even with federal trademark protection, your rights can be violated in other countries. As markets become increasingly...
If you want to pursue trademark protection internationally, applying with the Madrid Protocol is an effective option. The Madrid Protocol is an international treaty that provides a single application system for obtaining and maintaining trademark registrations in over...
After you file a trademark application in the United States, you should consider registering your trademark internationally. Several benefits come from taking the time to register your trademark internationally. Registering a trademark internationally will allow you...
You have worked hard to develop the trademark for your business’s identity, and now you see another person or company using your trademark to promote their goods. What resources do you have? Understanding what constitutes trademark infringement can help you protect...
The president commissioned the United States Space Force (USSF) in December 2019. The Space Force is a branch of the U.S. Armed Forces. From the foundation of the agency, the USSF has been involved in a dispute over intellectual property rights. Recently, Netflix has...